Definitely every Team Leader, but I would push also the developers. It's up to them of course, but the organization should provide the needed support (and pay for such trainings) for those who are interested.
Great article! Also, it's really cool that you flew these drones - they are really fun. I used to fly a DJI Mavic Mini a lot and it was really fun (but also not the easiest to maneuver, tbh). Your drone landing was super smooth!
Love the phrase that "Attending Zoom meetings with your clients doesn't count" because it really is true. A lot of times even customers don't know *how* to solve a problem they're having or they have taken a problem for granted for so long, it's a blind spot for them. I've seen this in more hardware-native customers (like med devices) or "old school" industries.
My friends at Meta who work on the Oculus test their code by throwing their headset on. I walked through one of their offices once with my friend and it was pretty funny seeing an entire section of people just at their desks quietly, swiveling their heads around with the Oculus on.
But hey, they're eating their own dogfood, and it works well!
Regarding the customers - exactly! I think it's common in all b2b companies, where it is much harder to try things yourself. Agtech and Medtech are probably 2 of the most 'old' industries, where people are REALLY used to doing things in a certain way.
Your friends are lucky! (but it does sound like a surrealistic experience :)
That's amazing when you can actually try out your stuff. But even then, I know developers who develop a mobile app or a website than can easily use themselves, and they don't (aside from testing their features).
In "Competing against luck", the authors talk about that concepts of 'jobs to be done'. It's a bit different that my point here about understanding the industry from the inside, but it also covers the basic assumption that we cannot just ask them.
Very interesting topic.
Do you think every developer in a company should take training related to the company's field?
Thank you! :)
Definitely every Team Leader, but I would push also the developers. It's up to them of course, but the organization should provide the needed support (and pay for such trainings) for those who are interested.
You've lit a fire under me with this article! I'm now investigating certs and quals that are relevant to my client base in three countries.
I'm happy to hear :)
Good luck!
Great article! Also, it's really cool that you flew these drones - they are really fun. I used to fly a DJI Mavic Mini a lot and it was really fun (but also not the easiest to maneuver, tbh). Your drone landing was super smooth!
Love the phrase that "Attending Zoom meetings with your clients doesn't count" because it really is true. A lot of times even customers don't know *how* to solve a problem they're having or they have taken a problem for granted for so long, it's a blind spot for them. I've seen this in more hardware-native customers (like med devices) or "old school" industries.
My friends at Meta who work on the Oculus test their code by throwing their headset on. I walked through one of their offices once with my friend and it was pretty funny seeing an entire section of people just at their desks quietly, swiveling their heads around with the Oculus on.
But hey, they're eating their own dogfood, and it works well!
I wouldn't call that very smooth 😂
Yeah, those M300 are monsters!
Regarding the customers - exactly! I think it's common in all b2b companies, where it is much harder to try things yourself. Agtech and Medtech are probably 2 of the most 'old' industries, where people are REALLY used to doing things in a certain way.
Your friends are lucky! (but it does sound like a surrealistic experience :)
That's amazing when you can actually try out your stuff. But even then, I know developers who develop a mobile app or a website than can easily use themselves, and they don't (aside from testing their features).
In "Competing against luck", the authors talk about that concepts of 'jobs to be done'. It's a bit different that my point here about understanding the industry from the inside, but it also covers the basic assumption that we cannot just ask them.
I wrote a short article on that a few days ago:
https://techbooks.substack.com/p/why-asking-your-customers-what-they
Thanks for your input Leo!